Principles of Marketing By Dr. F.C. Sharma for various universities in india - SBPD Publications, By Dr. F.C. Sharma, Contributor, Editor, Translator
by Dr. F.C. Sharma
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About
Principles of Marketing, authored by the distinguished management academician Dr. F.C. Sharma and published by SBPD Publications, is a definitive, deeply rigorous, and masterfully structured textbook designed for undergraduate and postgraduate commerce and management curriculums across various Indian universities. Written in an exceptionally analytical, lucid, and systematic style, the book provides an exhaustive theoretical and practical treatment of core marketing frameworks. It extensively covers vital core modules including the marketing environment, consumer behavior, market segmentation, targeting and positioning (STP), the comprehensive 4 Ps of the marketing mix (Product, Price, Place, Promotion), and modern paradigms like digital marketing and consumer protection. Packed with contemporary Indian market case studies, structured analytical models, and high-yield examination-oriented questions, this textbook is an indispensable resource for achieving academic excellence.
Product Overview
Principles of Marketing, authored by the distinguished management academician Dr. F.C. Sharma and published by SBPD Publications, is a definitive, deeply rigorous, and masterfully structured textbook designed for undergraduate and postgraduate commerce and management curriculums across various Indian universities. Written in an exceptionally analytical, lucid, and systematic style, the book provides an exhaustive theoretical and practical treatment of core marketing frameworks. It extensively covers vital core modules including the marketing environment, consumer behavior, market segmentation, targeting and positioning (STP), the comprehensive 4 Ps of the marketing mix (Product, Price, Place, Promotion), and modern paradigms like digital marketing and consumer protection. Packed with contemporary Indian market case studies, structured analytical models, and high-yield examination-oriented questions, this textbook is an indispensable resource for achieving academic excellence.
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